Three formulas.
Water-based. Fluorine-free.
We make shoe care the way it should have been made all along — a water-based cleaner, a bleach-free whitener, and a PFAS-free protector. Safe on the materials you love. Safe in your home.
Three formulas.
One routine.
Each ShoesRx product is purpose-built for a single step of the routine — and engineered to work on the full range of modern footwear materials.
A water-based foaming cleanser that lifts dirt, oil, and everyday grime from leather, knit, mesh, and canvas — gentle enough for regular use, strong enough to actually work.
A bright mineral pigment system that restores white midsoles and uppers. No bleach. No peroxide. Just a clean, opaque finish that dries true white.
A breathable silicone-based water and stain repellent. Mists on clear, dries invisible, and shields against rain, slush, and spills — without the PFAS chemistry the rest of the industry still hides behind.
Clean chemistry. No shortcuts.
Every formula is built on a water base — no harsh petroleum solvents, no chemical aftertaste.
Zero PFAS. Zero PFOA. Zero fluorinated repellents. Anywhere in the line.
Non-flammable, non-pressurized, and not regulated for ground or air transport. Toss it in the bag.
Every formula has documented chemistry on file. Nothing hidden, nothing borrowed from another category.
Clean. Whiten.
Protect.
A three-step routine. Every couple of weeks on rotation pairs, less often on grails. Always spot-test on an inconspicuous area first.
- 01Clean
Wet the brush, dose a small amount of Cleaner, and work in light circles. Lift the dirt into the foam, then wipe clean with a damp microfiber.
- 02Whiten
On white midsoles or uppers, apply Whitener evenly with the sponge and let it air dry. The pigment rebuilds a true, opaque white as the water evaporates.
- 03Protect
Once dry, mist Protector across the upper from 6–8 inches. Cures in about 30 minutes into an invisible, breathable barrier against water and stains.
"Your sneakers shouldn't need hazard labels to stay clean. Water-based, fluorine-free, and built to be used often."